The Craft Yarn Council (CYC) represents the leading yarn companies, accessory manufacturers, magazine, book publishers, and consultants in the yarn industry. For more than 35 years the Council has sponsored a wide range of promotional and educational programs, including its highly acclaimed Certified Instructors Program, Discover Knit and Crochet classes, and its popular I Love YARN Day event (the second Saturday in October), which offers a virtual meeting place for the nation's knitters and crocheters. They're working on a great campaign right now for Fall that's meant to break you out of your crafty comfort zone, and encourage you to see how yarn can have multiple functional and fashionable uses.
A New Way to Play With Yarn From The Craft Yarn Council
Yarn encompasses a wide array of crafts, including knitting, crochet, macrame, weaving, punch needle and much more. But more than that, yarn encompasses a wide array of people. Rather than focus on one specific type of yarn project, the Craft Yarn Council’s Fall 2018 campaign will focus on the people behind yarn crafts. Humans That Yarn is an inclusive campaign that aims to showcase all the different types of crafts that can be made with yarn and the different types of people who identify as a 'yarnist'.
The campaign has several goals aimed at making the fiber world more inclusive. One of those goals is to break down the barriers of entry for people who may see yarn crafting as too difficult or uncool. Another is to encourage people who already craft with yarn to take up a new yarn craft. Craft Yarn Council studies have shown that the most common reasons for not participating in yarn crafts are lack of knowledge on how to get started (32%) and the perception that knitting/crocheting (and other yarn crafts) are difficult to learn (28%). Recent research has also shown that 48% of non-knitters and crocheters use yarn in other ways, whether they are wrapping yarn around a dowel for a wall hanging or around cardboard to make pompoms.
How To Be The Very Best #Yarnist
Through social media interviews, videos, photography and blog posts, the campaign will increase interest and conversation about yarn crafts. The term “yarnist” will be introduced alongside the campaign to demonstrate that no matter how you use yarn, you are a “yarnist” (yarn artist). For inspiration, ideas and tips for teaching others a new yarn craft, free patterns, yarn project ideas, giveaways and more, make sure to check out our social media pages, including Facebook, Instagram and Pinterest. Tag your posts with #humansthatyarn and #yarnist. Here's some inspiration from us on how to be the very best!
Dare to be Bold.
Yarn can be used for so many crafts, and can create so many new life hacks and trendy home decor projects. Just like these rainbow vases (above), you can use yarn to create endless possibilities for your common home decor items!
It's not just for Crochet and Knit!
Yarn is associated with popular crafts like knit and crochet, but those aren't limiting the medium at all! You can create hybrid craft projects all the time using yarn, just look at this stunning macrame project (above).
The Best Yarnists Share!
Yarn gifts make for the best soft and cuddly gifts around. Why not make as many as possible and share the love? People can never have too much wall decor, especially during the holiday seasons!
As you can see, there are tons of unique ways to become a #yarnist and join the movement. So, what are you waiting for? Go out into the world of yarn and go buy some baubles. Discover a new side of creativity as you hashtag your way through the next few months, and become part of the #HumansThatYarn Movement.
Have fun, Yarnists!
-Leisure Arts Team